I design the main & mobile banners for the website.

With the recent renewal of main and mobile banners, I wanted to make the process of designing the banners more efficient. Our previous banner layout was inefficient because the main banner layout had the text justified to the left and the images laid out to the right. For the mobile banner, we couldn’t carry that same style of design into the banner size, so we would have to resize and center everything.
I researched a lot of styles and played around collaging different banner images into a screenshot to see if certain styles would fit with our brand image. I wanted to design something different visually while also staying true to the brand language So, after much research, trial and error of trying different typography styles and image layouts, I decided to make two templates of different but consistent styles.
In the final design, the text would be centered in the banner, a concept image on the left of the text, and product images on the right. I decided to use some of the images I directed and shot for our Instagram photo shoots, and if there wasn’t a proper image then I use Photoshop to create a concept image. With this new design template, I could just crop the main banner and resize to fit the mobile banner size and have the freedom to decide which image I want to show in the mobile version. This allows for very few fixing and tweaking when working on the mobile banners.

I design detail pages for our in-house brands.

I mainly design detail pages for products and web banners. I am given projects to design detail pages for certain products that are sold on our e-commerce website. Most of the details pages are for in-house brands that we develop and sell. Some include detail pages for the brands we carry. My purpose and goal for creating these detail pages is to give the consumer a better understanding of what the product is. I plan the layout of the detail pages and decide what content and images are needed to make my vision come to life. If I need additional images, I will photograph the products and edit them to place into the detail page. I try to analyze points of the product that are marketable and make that a key feature of the product. Lately, there have been some design style changes to the first design template that I made, but the overall layout of the designs have been consistent depending on the product.

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